$13M Campus Build
We're Building The Grit of South Dakota.
The Grit spent $13M on a world-class sales campus for one company. We're spending $13M to build the exact same thing in the Black Hills — same amenities, same square footage — but for 13 companies. Walk 50 feet, see them all.
11388 Pass Creek Road, Custer, South Dakota 57730
$0M
Campus Investment
0 Acres
Total Property
0+
BHC Companies + Tenants
0+
Offices for Lease
This Is What We're Building
Colin Wallace walks through Grit Marketing's $13M sales campus in Lindon, Utah. Every amenity you see — the gym, the court, the offices, the sauna — we're building the same thing at 11388 Pass Creek Road. But for 13 companies instead of one.
Same Investment. 13x the Companies.
The Grit proved a $13M campus attracts world-class talent. We're building the same thing — but AI makes each of our 13 companies run lean (under 25 people each), so the same square footage houses an entire ecosystem instead of one sales org.
The Grit — Lindon, Utah
Their $13M Campus
- $13M invested
- 1 company (Grit Marketing)
- 33 offices
- Full gym, basketball court, sauna
- Revenue from 1 sales operation
- Talent magnet for Utah
Pass Creek — Custer, South Dakota
Our $13M Campus
- $13M invested (from $52M raise)
- 13 companies — AI-lean teams, <25 people each
- 33+ offices, same amenities, same perks
- Full gym, basketball court, sauna — plus 15 acres
- Year 1 free rent → market rate → outgrow to partner cities
- Revenue from leases, coworking, events, production
- Talent magnet for the entire Black Hills region
Same $13M. Same amenities. But 13 companies, 8+ revenue streams, and the hottest campus in South Dakota.
Every Grit Amenity. Rebuilt in the Black Hills.
Everything you see in the video is coming to 11388 Pass Creek Road. Same square footage. Same world-class perks. Plus everything The Grit doesn't have.
Cloned from The Grit
Conversation Pit
Front desk lounge and reception area
Skate Park
Indoor recreation for employees
Vintage Car Display
Showroom-quality lobby piece
Sauna & Cold Plunge
Full recovery suite with locker rooms and showers
Full-Size Basketball Court
The original Utah Jazz court
Full-Size Gym
Professional fitness facility
33 Offices
Private offices with balcony views
Putting Green
Indoor recreation and client entertainment
Xbox Lounge
Employee break and gaming area
Medic Lab
Full-time on-site medical staff
Training Rooms
Team training and development spaces
103 Golden Door Awards
Displayed throughout the facility
Pass Creek Exclusives — What The Grit Doesn't Have
THE BARN Podcast Studio
3 recording suites + video production stage — rent to creators
Production Company
Outpost Media operates 9 channels — sell production services
Coworking Hub
50+ desks for Settle the West relocations and local startups
Investor Lodging
On-campus housing for 3-day investor tours — paid and covered
Event Grounds
5+ acres for THE CULT convention, corporate retreats, festivals
150-Seat Auditorium
Demo Days, keynotes, community events — rentable venue
Accelerator Space
Auric Labs portfolio companies get campus access
THE OP Cafe
50-seat cafe serving campus, Custer locals, and 14.9M annual tourists
Every Square Foot Generates Revenue
The Grit built a campus for one company. We built a campus that sells space to other companies. Move your startup to the Black Hills — same perks as a $13M Utah facility.
| Revenue Stream | Description | Rate |
|---|---|---|
| SaaS Startup Leases | Move your startup to campus. Same perks as The Grit. | $2,000-5,000/mo |
| Coworking Memberships | Hot desks, dedicated desks, private offices. | $200-1,500/mo |
| Podcast Studio Rental | 3 suites, full production support available. | $200-500/day |
| Investor Lodging | On-campus housing for investor tours and retreats. | $300-500/night |
| Event Hosting | Auditorium, event grounds, corporate retreat packages. | $1,000-5,000/event |
| Production Services | Outpost Media sells video, podcast, and content packages. | Custom |
| Naming Rights | Auditorium ($500K), Theater ($150K), Court ($200K), and more. | $25K-500K |
| Office Leases | 33+ private offices for campus tenants. | $1,000-3,000/mo |
The 50-Foot Walk
An investor can walk from building to building and see every company in the portfolio operating in real time. No driving. No flights. Just walk.
BHC HQ
Command center. Where the $52M raise is coordinated across 13 entities.
GrowWise
Cannabis SaaS platform serving 27,000+ businesses. The revenue engine.
THE BARN
Podcast studio, video production, Outpost Media HQ. Already built.
Seed Academy
Workforce training, coding bootcamps, certifications.
Auric Labs
Accelerator. 7% equity in every portfolio company.
THE OP
Campus cafe. 50 seats. Community gathering spot.
Settle the West
Move Your Startup to Our Campus
Why pay San Francisco rent for a WeWork desk? Get the same perks as a $13M Utah sales campus — gym, sauna, basketball court, podcast studio, cafe — in the Black Hills. Zero state income tax. Zero traffic. Gigabit Starlink.
The Rent Model
When you outgrow the campus, we help you expand to any of our 23 partner cities across South Dakota and Wyoming.
Private Office
33+ offices available. Same size and quality as The Grit. Your own space on a world-class campus.
$1,000-3,000/mo
Coworking Desk
Hot desks or dedicated desks in Grow Campus. Full campus access included.
$200-1,500/mo
Startup Suite
Private office + campus amenities + Auric Labs accelerator pipeline. For funded startups relocating.
$2,000-5,000/mo
Podcast & Production
3 recording suites, video production stage, and the Outpost Media team available for hire.
$200-500/day
Investor Housing
On-campus lodging for investor visits, board meetings, or remote work sprints. Fully covered for investors.
$300-500/night
Event Venue
150-seat auditorium, outdoor amphitheater, and convention grounds. Perfect for off-sites and retreats.
$1,000-5,000/event
We're Not Starting from Zero
THE BARN is already built. The property is already ours. 11 existing facilities are already operational on 15 acres at 11388 Pass Creek Road. The $13M expands what's already working into a world-class destination.
THE BARN
Already built
3,600 sq ft
Main Building
GrowWise HQ
4,800 sq ft
THE VISTA
VIP suite
1,200 sq ft
Academy Wing
Seed Academy
2,400 sq ft
THE OP
Campus cafe
1,800 sq ft
40x40 Workshop
Maker space
1,600 sq ft
Barndominium
Flex space
2,400 sq ft
Basketball Court
Full regulation
Full court
Theater
150 seats
3,000 sq ft
Event Grounds
THE CULT venue
5+ acres
Grow Campus
Coworking
2,800 sq ft
Why This Campus Wins
More Traffic Than Anywhere in the State
14.9M annual visitors to Custer State Park and Mount Rushmore drive by our front door. No other campus in South Dakota has that kind of organic exposure.
AI Companies Want to Donate
When the story is 'AI saved jobs in rural America,' every AI company wants their name on the building. Campus construction becomes a marketing vehicle for their brand.
Best Employees Relocate Here
Same perks as a $13M Utah campus, but in the Black Hills. Zero state income tax. Zero traffic. Starlink gigabit. Trails out the back door.
Startups Move Their Operations
Settle the West isn't just marketing — it's a pipeline. Funded startups get campus access, accelerator support, and a community of 13 companies to collaborate with.
Outgrow the Campus? We Have a Network.
When companies outgrow Pass Creek, they don't leave the ecosystem. They expand into our partner city network — 23 Black Hills and Wyoming towns where we've already mapped 3,019 local businesses, school systems, and economic development contacts. AI makes it possible to support them all simultaneously.
Rapid City
SD · 929 businesses mapped
Hot Springs
SD · 253 businesses mapped
Custer
SD · 252 businesses mapped
Campus HQSpearfish
SD · 244 businesses mapped
Deadwood
SD · 202 businesses mapped
Newcastle
WY · 151 businesses mapped
Belle Fourche
SD · 145 businesses mapped
Lead
SD · 127 businesses mapped
Sturgis
SD · 125 businesses mapped
Box Elder
SD · 119 businesses mapped
Hill City
SD · 119 businesses mapped
Sundance
WY · 119 businesses mapped
Keystone
SD · 76 businesses mapped
Edgemont
SD · 57 businesses mapped
Summerset
SD · 49 businesses mapped
Whitewood
SD · 29 businesses mapped
Piedmont
SD · 14 businesses mapped
Wall
SD · 4 businesses mapped
Pine Ridge
SD · 2 businesses mapped
Devils Tower
WY · 1 businesses mapped
Hulett
WY · 1 businesses mapped
Rosebud
SD · 1 businesses mapped
Vale
SD · 1 businesses mapped
More schools in the network = more Seed Academy programs. More towns = more Settle the West relocations. More businesses = more donations to campus construction. The flywheel scales with every city we add.
The Numbers
$0M
Campus Build
$0M
Total Raise
0 companies
On Campus
0 acres
Total Property
0+
Revenue Streams
0M
Annual Tourists Nearby
See It for Yourself
Book a 3-day investor tour. Walk the campus. Meet the 13 teams. Sleep on-site. See why this is the hottest campus in South Dakota.